Press

Full feature in Vogue Scandinavia, October 2025 - story here.

The Stockholm Hairbrush seen in Elle Sweden, May 2026.

“The Ultimate Gift Guide 2025 - for the hair enthusiast”

As seen in Connoisseur Travel Magazine - A Luxury Print Magazine, November 2025.

“There are brushes, and then there are magical brushes. Like boco atelier’s perfectly sized at 14.5 cm to fit effortlessly in your handbag.” (April 2026).

The Signature Hairbrush, seen in Vogue Portugal, November 2025.

Full portrait in the Swedish lifestyle magazine, Lagerlings Östermalm, January 2026 issue. Full story here.

“’Tis the season for hair that turns frizzy from scarves, wet rain, wet snow, and dry indoor air, all while we still want to look our best at every holiday drink and festive party. That’s when Boco’s signature hairbrush becomes my lifesaver. Handmade in France, with boar and nylon bristles and in a size designed to be carried in a handbag, I use it daily upon arriving at the office, before a meeting, and on my way to after-work drinks. This newly launched brand has truly created a perfect gift.” (December 2025).