A petite brush with a big purpose
For many of us, our hair is a part of who we are. It carries time - our youth, our stories, the changes we’ve been through. It holds signs of celebrations and challenges. It’s passed down through family, shaped by the places we’ve lived and lives we’ve led.
We believe that caring for your hair is caring for your history. That’s why boco celebrates the art of rituals, the snapshots that root us in the present. Brushing your hair, taking a moment before the day starts, slowing down before bedtime - these gestures are small, but they hold power. They connect us to ourselves.
Each boco brush is designed in Sweden and handmade in the French countryside. Compact, practical, and beautifully crafted, it’s a brush designed to go wherever you do.
Through our travels, we’ve gathered inspiration from places that move us, each with its own rhythm and attitude. Every collection reflects a destination - not for its coordinates, but for its character. Yet wherever we go, we remain true to what defines us: finding balance between precision and emotion. Because in the end, perfection is unattainable.
Crafting stories that matter
boco atelier is a family-run boutique founded by Louise and Oskar Fröjdén in Stockholm, Sweden. The idea was born at home - in the small, everyday moments - when the couple noticed a persistent gap in the beauty market: no brand offered a hairbrush that was genuinely compact, visibly distinctive, and crafted to a truly premium standard.
For more than a decade, Louise had tried countless brushes from around the world, but none lived up to her expectations in design, quality, or feel. So she decided to create what she her self had been searching for. What followed was a year of prototypes, design refinements, and close collaboration with French artisans whose craftsmanship has been passed down through generations.
The result became the first boco brush. Compact, durable, and made for life on the move. A brush designed to be slipped into a small bag, held onto for years, and carried from quiet mornings at home to fast-paced days in the city. Each edition introduces a new colour inspired by destinations around the world, reflecting the places that have shaped the founders’ journey.
Discover the Petite Hairbrush Collection.