crafting stories that matter

boco is a family-run boutique founded by Louise and Oskar Fröjdén, a married couple from Stockholm, Sweden. The idea was born one day in their kitchen when Louise had an “aha” moment - realizing that the one product she had always searched for didn’t exist: a hairbrush small enough to fit her small bag, that colourful to always be spotted in her bag and crafted in premium quality – didn’t exist. And so, boco was born.

After a year of perfecting prototypes, refining the design, and sourcing craftsmanship in France, the first boco hairbrush came to life - made to fit into your life on the go. Each edition is designed with a new colour, inspired by destinations around the world.

From the very beginning, sustainability, quality and minimalism have been the core of our creation.

The boco hairbrushes, designed in Sweden, are noted for their petite size and craftsmanship.

Drawing on over 150 years of artisanal expertise, the boco hairbrush is an essential everyday accessory, proudly handcrafted in the French countryside.