Crafting stories that matter
boco is a family-run company founded by Louise and Oskar Fröjdén in Stockholm, Sweden. The idea for boco was born at home - in the small, everyday moments - when the couple noticed a persistent gap in the beauty market: no brand offered a hairbrush that was genuinely small enough to fit in a small bag - without compromising on quality.
So they decided to create what they themselves had been searching for. What followed was a year of prototypes, design refinements, and close collaboration with French artisans whose craftsmanship has been passed down through generations.
The result was boco atelier’s hero collection - the Signature Collection - inspired by Paris. Compact, durable, and made for life on the move. A brush designed to be slipped into a small bag, held onto for years, and carried from quiet mornings at home to fast-paced days in the city.
Each edition introduces a new colour inspired by destinations around the world, reflecting the places that have shaped the founders' journey.