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Press

Vogue Scandinavia

“Pretty, practical, and perfectly purse-sized, boco atelier is the latest must-have brush on the market.”
Full feature in October 2025 - read the full story here.

Lagerlings

Full feature in the January 2026 issue - read the full story here.

Robb Report

“The Ultimate Gift Guide 2025 – for the hair enthusiast”

Svenska Damtidningen

“There are brushes, and then there are magical brushes. Like boco atelier’s perfectly sized at 14.5 cm to fit effortlessly in your handbag.” (April 2026).

Vogue Portugal

As seen in Vogue Portugal, November 2025.

Connoisseur Travel Magazine

As seen in Connoisseur Travel Magazine – A Luxury Print Magazine, November 2025.

Odalisque

“‘Tis the season for hair that turns frizzy from scarves, wet rain, wet snow, and dry indoor air, all while we still want to look our best at every holiday drink and festive party. That’s when Boco’s signature hairbrush becomes my lifesaver. Handmade in France, with boar and nylon bristles and in a size designed to be carried in a handbag, I use it daily upon arriving at the office, before a meeting, and on my way to after-work drinks. This newly launched brand has truly created a perfect gift.” (December 2025).